How the “Open” paradigm is transforming financial ecosystems

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The research, conducted by The European House - Ambrosetti in partnership with illimity and Fabrick, analyzes the new logics of value creation within the financial industry and, in particular, the contribution that an ecosystemic approach, from an Open Finance perspective, can give to the development of a competitive, sustainable and resilient society.

The objectives

Analyze the development of the banking sector

Evaluate the sustainability of the key Open Finance models

Create a strategic vision for the sector

Raise awareness of institutions, policy makers, business community and public opinion

Steering Committee

salvatore rossi

Salvatore Rossi

President of TIM and General Director of Banca d’Italia

corrado passera

Corrado passera

Founder & CEO of illimity

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Paolo Zaccardi

Paolo Zaccardi

Co-Founder & CEO of Fabrick

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valerio de molli

Valerio De Molli

Managing Partner & CEO of The European House - Ambrosetti

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The path of the research

The following tools were used to explore the evolution of the financial ecosystem, with the aim of identifying a common key for understanding the role of Open Finance within financial ecosystems:

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Round tables

3 round tables of discussion to identify trends and patterns useful for research

interviste mobile


Over 20 incumbent players in the financial world at national and international level

survey mobile


More than 650 actors between FinTech, Companies and Startups

The results

The research highlights Open Finance as an extension of the Open Banking paradigm, capable of creating value through various forms of collaborative competition between financial and cross-industry players, as well as between companies and startups.

The result is a new ecosystemic conception of the financial sector in line with the concept of «Platform as a Bank» in which various types of actors work together to create new value through different models of collaboration, competition and openness. Banking players, through the Banking-as-a-Platform model, will have the opportunity to increasingly become enabling platforms for the development of new innovative services. FinTech and Neobank will be able to introduce to the market products and services based on frontier technologies, thus further stimulating innovation and market competitiveness. Finally, companies and startups, thanks to the Embedded Finance model, will offer their customers an increasingly integrated customer experience.